Sunday, February 27, 2005
lured.com - Ideas Worth Listening To!
All great stations give back to their community, but you have to make sure that the charity events and ideas really mean something to your listener, and it doesn't become "just" a personal mission from a staff member. This week, we're featuring some charity ideas to help raise the bar on your community service. As always, your feedback and ideas are always welcome. Email:
Morning Show DVD - Make a documentary film about your morning show complete with behind the scenes footage, the stunt person footage, celebrity encounters and more. Sell it online or through a local client and have proceeds benefit a local charity chosen by the show.
Community Page - Provide a page on your web site that lists community activities like parades, festivals, fundraisers, etc. Include events and sponsorships that the station is involved with to add credibility to your community image.
On The Street
Ugliest Bartender - Simply place collection jars in every bar in your town (or the ones who buy a sponsorship) asking consumers to help (station) find the (cities) "Ugliest Bartender." "If you would like to vote for the bartender you are looking at right now, please put some change in the jar." All money received benefits a local charity.
Fairy Tale Sampler - Your personalities along with local, regional and national celebrities record short childrens bedtime stories for a "Fairy Tale" sampler. Have the best stories pressed on cassette, CD or CD-ROM and sell them to benefit a local children's charity. Clients may participate by: being a distribution center, providing reading materials (Example: all stories provided by Borders), couponing in the CD jacket, etc. Another idea would be to hold an on-air, website or client registration promotion to find the best original bedtime story submitted by a listener to be used on the sampler.
Change For Good - Your "Change For Good" program is simple. Just set-up collection bins at various locations and encourage people to give you their pocket change for charity. A great partner is a mall who can donate the change thrown into their fountains.
Movie Stars - Approach a local movie theater chain and get permission to use your morning show as the trailer prior to the movie that instructs movie goers about the no smoking/keep quiet type policies. You could also partner with a charity to collect money prior to the movie (the trailer is your personality pitching the cause). Provide the theater with music tapes to play inside and some ticket give-aways.
For more ideas, go to http://www.lured.com/ and use the keywords, "Charity" and "Community." lured.com is the Radio Ideation Company™ Since 1997 lured.com continues to be the only interactive community offering promotion, marketing and sales resources for radio idea people and any company who may use the medium to advertise their brands through its tactics and effectiveness in reaching consumers. Our hope is the ideas will help businesses and individuals prosper, grow and spark their own creativity to ignite a concept that will bust through the clutter of every day and get people talking. The greatest compliment you continue to give us is your referral to co-workers and friends.
lured.com idea network *coming soon A weekly program delivered directly to anyone who works in the medium or uses it to advertise their brands and opts-in to download the program for listening through their desktop or laptop computer to full mobility using either an I-Pod or MP3 player (i.e. Podcasting). You can listen anywhere you desire, at home, at work or in the car, and on your own time. L.I.N. is an in-depth resource hosted by lured.com founder, Sammy Simpson with creative thinking from an experienced group of radio decision makers and idea specialists who have dedicated their lives to mastering the art of what makes radio sound best! The show will feature award winning, proven radio ideas, tactics and best practices in their own words that you can use to create excitement, add more exposure, increase visibility and provide more buzz. Download a sample now
Entertainment and Pop Culture Calendar
*Finale of ABC's "NYPD Blue" starring Dennis Franz. *Season premiere of "Nashville Star" hosted by Leann Rimes this season on USA Network. Poison's Bret Michaels will be a judge this season. *Finale of "Celebrity Poker Showdown" on Bravo. *Season premiere of "The Amazing Race" on CBS. *Music releases due include-Jennifer Lopez's "Rebirth," System Of A Down's "Hypnotize," American Hi-Fi's "Hearts On Parade," Rob Halford and Judas Priest's "Angel Of Retribution," Amos Lee's "Amos Lee" and Jessi Alexander's "Honeysuckle Sweet." *Books due include-Ari Fleischer's "Taking Heat: The President, The Press and My Years In The White House." *Season one of "The Brady Bunch" comes to dvd. *Books due include-Lauren Bacall's memoir "By Myself And Then Some." *Videos/DVDs due include-"The SpongeBob SquarePants Movie" starring Tom Kenny. *Disney's "Bambi" is due on dvd.
*Season premiere of UPN's "America's Next Top Model." *Finale of "The Road To Stardom" on UPN.
*NBC debuts "Law & Order: Trial By Jury" starring Bebe Neuwirth. *MTV's season premiere of P. Diddy's "Making The Band." *Bravo debuts "Celebrity Pool." *Season premiere of Penn & Teller's "Bulls***" on Showtime. *HGTV debuts "reDesign" hosted by Kenneth Brown.
*Season finale of USA Network's "Monk." *Movie releases due include-"Be Cool" starring John Travolta and "The Pacifier" starring Vin Diesel.
*Showtime airs an Usher concert. March 6th *Martha Stewart is released from Camp Cupcake. *Season finale of VH1's "The Surreal Life." *The WB debuts "The Starlet" with Faye Dunaway. *Season premiere of A&E's "Intervention." *Season premiere of MTV's "Punk'd." *Season premiere of HBO's "Deadwood."