Sunday, April 24, 2005

 

Events Are Us!

www.lured.com

The summer is filled with festivals, fairs, charity events, concerts and more and of course you want to have visibility at every single one. This week we focus on events and feature some ideas on how your station can not only be seen but remembered after the draft beer buzz and farmers tan goes away. As always, your feedback and ideas are always welcome. Email: ideas@lured.com

On-Air
Concert/Festival VIP
- When giving away tickets for a big concert, festival or fair event, qualify everyone to win your "VIP" package that includes: a parking pass for the venue or valet parking there, VIP tickets and (for outdoor shows and/or festivals) throw in a Port-a-John (with your logo on it) for the exclusive use of the winner and their guests.

Ceiling Fans - Your "Ceiling Fans" sit together in the nose bleed seats during a sporting event, like baseball or soccer. Work with the local and/or regional team to secure tickets to a section in the upper levels that can be hosted by your morning show. At the game, bring confetti, noise makers and lots of rowdy things to make the Ceiling Fans section the talk of the arena. You can also tie-in a client and produce "beenie" hats with both logos to award all winners.

Concert Tickets - Create a 5 1/2" by 2" station concert ticket that can be handed out to any consumer attending a local and/or regional concert, festival, fair, etc. The ticket front includes: your logo and a number (individual number on each ticket) along with copy that may say, "(x) lucky people from this event will win $1,000 this Monday (tomorrow) at 7:20am with (your morning show). The back includes the same copy and a reminder to "Keep this ticket to win because only people who received this ticket at the event are eligibile to win!" Announce the pre-determined numbers with the morning show and award cash and/or other prizes to anyone who calls the studio line with the winning number(s).

Online
Community Page - Provide a page on your site that lists community activities like parades, festivals, fundraisers, etc. Include events and sponsorships that the station is involved with to add credibility to your community image.

What's Hot This Weekend - Feature a page on your site with all the hot attractions in your town for the weekend. Concerts, festivals, yard sales, movie openings, etc.

On The Street
WXXX Taste Test - Set up a booth or table at a high traffic location (mall, festival, faie, etc.) and invite consumers to sample your station and a competitor station. Use the same concept as soft drinks do with taste testing. Have a comment card for each person to choose which station they like best along with any comments they have as to why they like it.

Sampling Squad - A client is looking to put their samples into the hands of consumers in your city. The WXXX Sampling Squad is present at all festivals, fairs and major events handing out free client samples. You can offer packages for exclusive sampling or shared items.

Homemade T-Shirt Contest - Consumers/listeners can win prizes by showing up at a concert, festival, fair, etc. wearing a homemade t-shirt that includes your logo, slogan, phrase the pays, etc. Have mystery spotters throughout the event with free cash and prizes for the best looking and/or most creative ones.

Kid's Corner - Set up a co-sponsored "Kid's Corner" at local fairs, concerts, festivals, etc. for families to use as a free retreat Parents can bring children to have their face painted, watch videos, be entertained by clowns, receive free samples, etc.

For more ideas, go to www.lured.com the Radio Ideation Company™ Since 1997 lured.com continues to be the only interactive community offering promotion, marketing and sales resources for radio idea people and any company who may use the medium to advertise their brands through its tactics and effectiveness in reaching consumers. Our hope is the ideas will help businesses and individuals prosper, grow and spark their own creativity to ignite a concept that will bust through the clutter of every day and get people talking. The greatest compliment you continue to give us is your referral to co-workers and friends.

Entertainment and Pop Culture Calendar
April 25th *FOX debuts "Marriage 911." *Oxygen debuts "Making It Big." *MTV launches MTV Overdrive via MTV.com.

April 26th *Season finale of ABC's "Rodney" starring Rodney Carrington. *Season finale of NBC's "The Office" starring Steve Carell. *Season finale of USA Network's "Nashville Star" Hosted by Leann Rimes. *Music releases due include-Bruce Springsteen's "Devils & Dust," Amerie's "Touch" and Ben Folds "Songs For Silverman." *Season one of "Highway To Heaven" is due on dvd.

April 27th *ABC airs the tv special "Lost: The Journey."

April 28th *The WB debuts "The Ron White Show" starring Ron White and "Mobile Home Disaster" with Bill Engvall.

April 29th *Jerry Seinfeld's BDay. (4/29/54) *CBS airs the tv series finale of "Jag" starring David James Elliott. (FYI-David James Elliott has a tv pilot in the works for ABC) *Movie releases due include-"XXX: State Of The Union" starring Ice Cube.

May 1st *Season premiere of FOX's "Family Guy" starring Seth MacFarlane. *The time slot premiere of FOX's "American Dad."

May 2nd *It's National Freaks Day! *ABC airs the season finale of "SuperNanny" starring Jo Frost. *Bravo debuts "Million Dollar Recipe."

Sunday, April 10, 2005

 

Hot Spot!

The infamous bar or club gig keeps most stations busy every weekend and bring a nice chunk of local cash to the station. It does get tiresome at times to keep these on-going appearances fresh, so this week we focus on them and offer some new ideas that will make your station night a hot spot for a few more weeks or months. As always, your feedback and ideas are always welcome. Email: ideas@lured.com

On-Air
Be A Bartender
- Give away a Grand Prize to be a guest bartender in a client bar or nightclub. The winner receives free admission for up to 25 (more or less) friends, a station/bar branded staff shirt, a copy of "Cocktail" on video, etc. Great at-work promotion > one person in the office wins and all co-workers get in free. Use this for a client bar or nightclub on a traditionally slow night.


Party Like A Rock Star - A lucky guy scores an ultimate rock & roll adventure, complete with a limo (stocked with cans of domestic beer and tequila), and the beautiful women to accompany him and his guest for an evening. First stop, a massage parlor to rub out that hangover. Next stop, a run through a fast food drive thru. Then, off to a cool place to act like a rock star, like great seats at a sporting event, or to a concert to hang out backstage your station. Finally, a late-night visit at a tattoo parlor for a complimentary tattoo, and a stop at a gentlemen's club on the way home.

On The Street
Bar/Pub Quiz - You simply bring your team with you (up to 10 people) and a "Quiz Master" asks questions that each team must answer. Questions deal with movies, music, anything. The rounds feature about 20 questions and each team writes down the answers and turns them in to be checked. Points are awarded for each right answer. The team who has the highest score after several rounds (or at the end of the night) wins free prizes (or a keg as they do in London).

Brew University - Give your listeners a chance to "graduate" from WXXX's "Brew U," a mythical college where beer drinking is the official curriculum. Stage "commencement exercises" weekly at area bars and pubs, and create a special "Brew U" logo which can be printed on commemorative cups, t-shirts, coasters, etc. Add the words "Honors Graduate," and people will fight to reuse the cups for their pool parties next summer. With graduation robes for bartenders and station personalities, and official diplomas mailed to anyone who registers for one, WXXX's "Brew U" could become a sustaining promotion for your beer sponsor, the club, and your station. And all your listeners have to do to graduate, is purchase the sponsor's beer product. Note: the cup and diploma are essentially "gifts with purchase" so no lottery laws are in effect. However, check with local alcoholic beverage codes before launching this one in your market. If you find this promotion running out of steam after a few weeks, hold a contest to compose the "Brew U" school song, take nominations for a mascot, add honorary doctorates for repeat customers or favorite bartenders, and above all--a cheerleading squad!

Ugliest Bartender - Simply place collection jars in every bar in your town asking consumers to help (station) find the (cities) "Ugliest Bartender." "If you would like to vote for the bartender you are looking at right now, please put some change in the jar." All money received benefits (x) charity. **A great promo item. Create cardboard coasters that feature your logo on one side and have the other side include name and phone number input lines. Give them to client bars and hot spots around town.

Street Games (Some games to play at your appearances)
Frozen T-Shirt Contest
- Take 5 to 10 t-shirts, soak them in water, fold them into a small square and place them in a freezer for a couple of hours before the start of the contest. When your contest starts, give each participant a frozen t-shirt square and award prizes to the first person who can unfold the t-shirt and put it on.

Make Your Own Tattoo - Sell or give players in the contest a sharpie marker and have them (or a friend) draw a tattoo on a part of their body. Have the players take turns showing off their tattoo and have the crord (or selected judges) pick the best one.

Cork Game - Each participant is given a champagne bottle to open. They must aim the bottle (popping the cork) at targets you provide and hit them with the cork. Each target is worth a specific prize.

Swing That Thing - ITEMS NEEDED: A pair of panty hose and two oranges for each player. Line up the contestants on the starting line with about 2 feet between each one. Tie one leg of the panty hose around the waist and slip one orange down the other leg so it's hanging between the feet 1 to 2 inches above the floor. Take the second orange and place it in front of each contestant. When you say "go", the object is for each contestant to swing their hips (no hands or feet)using the orange in the hose to move it across the playing area to a designated finish line. The first person across the finish line wins!

Ice Toes - Use two (or more) large platic containers (big enough to for someone to stand in). Place marbles in the containers along with an equal number of ice cubes. Players then remove their shoes and socks and race to try and get the marbles out of each pan using only their toes! No spilling ice or knocking over the container. The first to get all the marbles out of the pan wins.

For more ideas, go to www.lured.com the Radio Ideation Company™ Since 1997 lured.com continues to be the only interactive community offering promotion, marketing and sales resources for radio idea people and any company who may use the medium to advertise their brands through its tactics and effectiveness in reaching consumers. Our hope is the ideas will help businesses and individuals prosper, grow and spark their own creativity to ignite a concept that will bust through the clutter of every day and get people talking. The greatest compliment you continue to give us is your referral to co-workers and friends.

lured.com idea network *coming soon A weekly program delivered directly to anyone who works in the medium or uses it to advertise their brands and opts-in to download the program for listening through their desktop or laptop computer to full mobility using either an I-Pod or MP3 player (i.e. Podcasting). You can listen anywhere you desire, at home, at work or in the car, and on your own time. L.I.N. is an in-depth resource hosted by lured.com founder, Sammy Simpson with creative thinking from an experienced group of radio decision makers and idea specialists who have dedicated their lives to mastering the art of what makes radio sound best! The show will feature award winning, proven radio ideas, tactics and best practices in their own words that you can use to create excitement, add more exposure, increase visibility and provide more buzz. Download a sample now

Entertainment and Pop Culture Calendar
April 11th
*NBC airs "Miss USA." *"Popularity Contest" hosted by Jonathan Torrens debuts.

April 12th *Music releases due include-Mariah Carey's "The Emancipation Of Mimi." *Books due include-Nicholas Sparks "True Believer" and James Patterson's "Maximum Ride." *Videos/DVDs due include-"Hotel Rwanda" starring Don Cheadle and "Suspect Zero" starring Aaron Eckhart. *Season one of "The Bob Newhart Show" is due on dvd.

April 13th *NBC debuts "Revelations" starring Bill Pullman. *FOX debuts "Stacked" starring Pamela Anderson.

April 14th *Season finale of MTV's "Power Girls." *Season finale of Comedy Central's "The Hollow Men."

April 15th *TLC debuts "Sheer Dallas" hosted by Larry Hagman. *Movie releases due include-"House Of D" starring David Duchovny & Tea Leoni.

April 16th *Food Network debuts "Good Deals" with Dave Lieberman.

April 17th *Season finale of FOX's "Arrested Development." *VH1 airs the Save The Music concert featuring Rob Thomas, Joss Stone and Alicia Keys.



Sunday, April 03, 2005

 

Mommy!

We all love mom and that's why making Mother's Day more than special can help you build an emotional bond with your listeners that will have them inviting you to the family summer picnic. We offer some of our favorite ideas for Mother's Day promotions below. As always, your feedback and ideas are welcome. Email: ideas@lured.com

On Air
Bahama Mama
- Simply write, e-mail, fax or register on line and tell us in frequency words or less why your mom is the "Greatest Mom in the World." The best story (selected by the judges) will win a trip to the Bahamas for their mom.

Mom Match Game - Put mother and child teams against each other to answer questions like: What's the worst dish mom makes (that she thinks you like)?" "Which past boyfriend/girlfriend did you like the least?", etc. The team who answers the most questions correctly wins a Mother's Day prize for mom and tickets to a hot event for the child.

Motherly Advice - A personalities mom is on air each day during Mother's Day week for listeners to call-in and ask for their advice.

Online
Strangest Moms - Invite children of all ages to email you and reveal the strangest thing their mom ever did. Post them on the site during Mother's Day week and maybe have the morning show do a segment on this one.

Makeover Moms - Get listeners to send in "before" pictures of their moms with letters telling why their mother deserves a day of beauty makeover. Choose "X" winners and award a day of beauty (facial, massage, manicure, hair styling and makeover) as a Mother's Day prize. Put the "before" and "after" pictures on your web site.

On The Street
Burn Mama Burn
- Mom calls in from her mini van and if she can lay/burn rubber she gets a prize.

Mommy Videos - Invite listeners to stop-by a designated location to record a free 5-minute message on VHS/DVD/CD/Email to send home to moms for Mother's Day. Be sure to include your logo on each one and/or use a station/company mailing label to send the piece to the mom - or have a computer set up to e-mail the piece. Great tie-in for malls, video/audio stores, camera stores, mail firms and packaging stores.

For more ideas, go to www.lured.com the Radio Ideation Company™ Since 1997 lured.com continues to be the only interactive community offering promotion, marketing and sales resources for radio idea people and any company who may use the medium to advertise their brands through its tactics and effectiveness in reaching consumers. Our hope is the ideas will help businesses and individuals prosper, grow and spark their own creativity to ignite a concept that will bust through the clutter of every day and get people talking. The greatest compliment you continue to give us is your referral to co-workers and friends.

lured.com idea network *coming soon A weekly program delivered directly to anyone who works in the medium or uses it to advertise their brands and opts-in to download the program for listening through their desktop or laptop computer to full mobility using either an I-Pod or MP3 player (i.e. Podcasting). You can listen anywhere you desire, at home, at work or in the car, and on your own time. L.I.N. is an in-depth resource hosted by lured.com founder, Sammy Simpson with creative thinking from an experienced group of radio decision makers and idea specialists who have dedicated their lives to mastering the art of what makes radio sound best! The show will feature award winning, proven radio ideas, tactics and best practices in their own words that you can use to create excitement, add more exposure, increase visibility and provide more buzz. Download a sample now

Entertainment and Pop Culture Calendar
April 4th
*Cartoon Network debuts "Krypto The Superdog." *X-Box's "Doom 3" hits stores.

April 5th *It's the season premiere of A&E's "Dog The Bounty Hunter" starring Duane "Dog" Chapman. *Season finale of The WB's "The Starlet." *A&E debuts "Knievel's Wild Ride" starring Robbie Knievel. *Books due include-Liz Smith's "Dishing," Jane Fonda's memoir "My Life So Far" and Jack Welch's "Winning." *Music releases due include-Lisa Marie Presley's "Now What." *Videos/DVDs due include-"Sideways" starring Paul Giamatti and "Spanglish" starring Adam Sandler. *Paula Abdul's "Ultimate Voice Coach" is due on dvd.

April 6th *Season finale of NBC's "The West Wing." *Comedy Central debuts "The Con" starring Skyler Stone. *MTV debuts "Meet The Barkers" starring Travis & Shanna Barker. ove."

April 7th *Season premiere of Showtime's "Penn & Teller's "Bulls***!"

April 8th *Prince Charles marries Camilla. *Season finale of FOX's "The Bernie Mac Show." *The WB debuts "Living With Fran" starring Fran Drescher. *Movies due include-"Fever Pitch" starring Drew Barrymore & Jimmy Fallon and "Sahara" starring Matthew McConaghey & Penelope Cruz.

April 9th *Finale of Spike TV's "The Ultimate Fighter."

April 10th *VH1 season finales of "Surreal Life" and "Strange Love."

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