Monday, May 02, 2005


Buzz Factor

We always look to have our finger on the pulse of what's happening and try to create a promotion, a bit, a stunt or an event that will associate our station with the buzz. It's all about making them remember us and what better way than jumping on a big buzz story of the moment. Just remember to keep the listeners inside the circle, not outside when coming up with these ideas and you'll be guaranteed to be memorable everytime. We offer some of our buzz ideas below. As always, your feedback and ideas are always welcome. Email:

Baby Britney Winning Weekend - This one comes to us from Fisher at Hot 98 in Greenville, SC. Your listeners can live like Britney and Kevin too with the help of your station. Listen all weekend to win the Britney Pregnancy Survival Kit complete with white trash items like wife beaters, flip flops, hooters gift certificates and temporary tattoos, all in a white trash bag.

Runaway Bride - Obviously a great phone topic with the Jennifer Wilbanks story over the weekend, but how about taking it a step further. Place a bounty for any bride (or groom) who has a wedding coming up soon and has gotten cold feet to call the station for a chance to win a complete Runaway Package complete with a new haircut, bus ticket to an undisclosed location and more. Give them an alias while they are on the air with you and the best cold feet or sob story wins.

The final chapter of the Star Wars saga hits theatres in a few weeks and now is the time to cash in on the buzz.

Name Change - Offer cash to listeners who would legally change their name to Obi Wan Kenobi or Han Solo.

Stand In - Give away a station stunt person or personality to stand in line for tickets to opening day of the movie.

For more ideas, go to the Radio Ideation Company™ Since 1997 continues to be the only interactive community offering promotion, marketing and sales resources for radio idea people and any company who may use the medium to advertise their brands through its tactics and effectiveness in reaching consumers. Our hope is the ideas will help businesses and individuals prosper, grow and spark their own creativity to ignite a concept that will bust through the clutter of every day and get people talking. The greatest compliment you continue to give us is your referral to co-workers and friends.

Entertainment and Pop Culture Calendar
May 2nd *It's National Freaks Day! *ABC airs the season finale of "SuperNanny" starring Jo Frost. *Bravo debuts "Million Dollar Recipe."

May 3rd *CBS airs the season finale of "Judging Amy" starring Amy Brenaman. *Music releases due include-Stevie Wonder's "A Time 2 Love," Aimee Mann's "The Forgotten Arm" and Shelly Fairchild's "Ride." *Books Due Include-James Patterson's "4th of July," Chuck Palahniuk's "Haunted," Goldie Hawn's "A Lotus Grows In The Mud," Brooke Shields "Down Came The Rain" and Dan Brown's "Angels & Demons: Special Illustrated Edition." *Season one of "The Partridge Family" is due on dvd.

May 4th *CBS airs the Dr. Phil tv special, "Escaping Danger."

May 5th *Season finale of NBC's "The Apprentice" with Donald Trump. *Season finale of MTV's "Making The Band 3" with P. Diddy.

May 6th *Movie releases due include-"House Of Wax" starring Elisha Cuthbert & Paris Hilton, "Jiminy Glick In La La Land" starring Martin Short and "Crash" starring Sandra Bullock.

May 8th *The CBS "Elvis" (starring Jonathan Rhys-Meyers) mini-series begins.
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