Sunday, May 29, 2005


Summer Fill In!

Even though the spring book ends in June, the station will still will be running at full speed with carnivals, pool patrols, festivals, concerts and more, but traditionally, it's vacation time for a ton of listeners and staff which makes some ideas tougher than wearing a mascot outfit in late July. How do we keep the excitement going? This week, we offer some ideas to add even more fun to summer and make coming home from vacation something to look forward to. As always, your feedback and ideas are welcome. Email:

On Air

Free Gas Friday - It's another summer and another year of high prices at the pump. Start your listeners weekend road trip with a free tank of gas on their way out of town. Listeners simply have to listen to the station at a designated each week (on a certain day) for the location to be revealed. The first (station frequency) vehicles to show up receive (frequency) gallons of gasoline for free!

Fill In Jocks - Let the superstars take over the station when your fulltimers take a summer vacation. Invite a local television personality, a politician, a sports star or an artist to fill in during the week they are gone. This is also a great way to expose local musicians or artists in your area.

Bootleg Weekend - The station airs special acoustic, live and other alternative mixes of songs on their playlist all weekend. A great giveaway would be to allow listeners to win those tracks, make them downloadable on your website or giveaway individual downloads of the special versions. **Be sure to receive clearances on this one before doing any giveaways. All winners qualify to win a new IPOD that the morning show gives away on Monday.

Company Picnic - These are becoming a thing of the past as companies cut the budgets, but what a great opportunity for a summer at work contest! Have your station in partnership with some key clients giveaway a company picnic to an office in your area. The station company picnic will be open to all employees of the company and their families, and will include: Free food (Hot Dogs, Hamburgers, Barbecue, Ribs, Pizza, etc.), water, juice or soda, a beer garden for the adults, games and activities, an artist performing live and/or karaoke or a DJ spinning the station's music. Add all the extras so every business in your listening area will want to be the winner and listen everyday to try and win it.


Dad's Day Hair Ball - Listeners simply send a picture of their dads who have the hairiest backs, chests, ears, etc. All are posted on the station website with the winning dad chosen by listeners. The winning dad receives free laser hair removal, tanning sessions or another manly prize.

Summers Best - Have listeners register some major page views for your site this summer by having them vote for their favorite summer theme hotties. Categories may include (localize and add your own): Hottest carneys at the Fair, Hottest Lifeguard at the Community Pools, Hottest mail or delivery driver in shorts, neighborhood with hottest people, etc.

On The Street

Auto Show TV Program - Here's one from promotion consultant Doug Parker. Team up with a TV station or another company that is producing a TV show that your talent can host. In Houston, the Auto Show does their own one-hour preview show and we worked with them to have Marc Vandermeer host the show. Marc is the voice of the Houston Texans, does a show on our sports station and does sports reports on KILT. We ran promos promoting the show on the sports station. The TV station ran promos that had mention and logo of SportsRadio 610 and during the show he was identified and we got several plugs in for both the Sports Station and KILT. The show aired on a Friday night at 8 pm then again on Sunday afternoon.

Ballet Parking - Talk about non-traditional revenue. Recruit a group of professional male dancers or the local ballet company, if they're game and put them at the main entrance of a major shopping mall. Your "ballet valet" team wear tutus and will valet park cars for a nominal donation which goes to charity.

Brawl At The Mall -Have a hot ticket to giveaway on the station or simply what to add some excitement to a mall appearance? Then rent party inflatables, things like a boxing ring and oversized boxing gloves or the infamous sumo wrestler suits. Set up at center court and have listeners compete to win the tickets, a shopping spree, etc.

For more ideas, go to the Radio Ideation Company™ Since 1997 continues to be the only interactive community offering promotion, marketing and sales resources for radio idea people and any company who may use the medium to advertise their brands through its tactics and effectiveness in reaching consumers. Our hope is the ideas will help businesses and individuals prosper, grow and spark their own creativity to ignite a concept that will bust through the clutter of every day and get people talking. The greatest compliment you continue to give us is your referral to co-workers and friends.

Entertainment and Pop Culture Calendar
May 30th
*FOX debuts "Hell's Kitchen" starring Chef Gordon Ramsey. *National Geographic Channel airs the tv special "Extraterrestrial."

May 31st *"Seinfeld" starring Jerry Seinfeld premiered on this date in 1990 on NBC. *The James Dean Collection is due on dvd. *Music releases due include-Oasis "Don't Believe The Truth" and Better Than Ezra's "Before The Robots." *Books due include-Jonathan Kellerman's "Rage."

June 1st *CNN launched on this date in 1980. *ABC debuts "Dancing With Stars." *Fuse premieres "Hip Hop Confidential" hosted by Marianela. *The WB debuts "Beauty & The Geek," produced by Ashton Kutcher. *"Yes Dear" returns to CBS, starring Anthony Clark. *"Life On A Stick" returns to FOX, starring Amy Yasbeck.

June 2nd *Bravo debuts "The Dan Band." *NBC debuts "Hit Me Baby One More Time," where bands like The Knack, Wang Chung, Air Supply, Loverboy and more try for popularity again.

June 3rd *Movie releases due include-"The Cinderella Man" starring Russell Crowe & Renee Zellweger.

June 5th *HBO debuts "The Comeback" starring Lisa Kudrow. *Discovery Channel debuts "The Greatest American" Hosted by Matt Lauer. *Cartoon Network debuts "The Life & Times of Juniper Lee."
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